How did the FOX Sports and the Stars Group merge happen?

In 2022, the company paid a whopping $236 million to acquire a 4.99 percent stake in The Stars Group, having the opportunity to purchase up to 50% of the firm in ten years. The present contract may continue for as long as 25 years.

Under the terms of the agreement, FOX Sports will give The Stars Group an exclusive license to use particular FOX Sports trademarks for online gambling. In addition, FOX Sports will receive software integration, brand licensing payments, a minimum advertising guarantee and affiliate fees.